CostPrism

Privacy Policy

Last updated: June 8, 2026

1. Overview

CostPrism ("we," "us," or "our") operates the website at costprism.com (the "Site"). This Privacy Policy describes how we collect, use, and share information when you use our Site. We are committed to protecting your privacy and handling your data responsibly.

By using CostPrism, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our Site.

2. Information We Collect

Information You Provide

CostPrism is a calculator and cost-data tool. We do not require account creation or login. The only information you may voluntarily provide is through our contact form (name, email, message).

Automatically Collected Information

When you visit the Site, certain information is collected automatically through analytics and advertising tools:

  • Usage data: Pages visited, time on page, referrer URL, browser type and version, operating system, device type
  • IP address: Used to determine approximate geographic location (country/state level) for serving relevant content
  • Cookies: Small data files stored on your browser (see Section 4)

3. How We Use Your Information

  • To display cost calculators and data relevant to your location
  • To improve Site content, performance, and user experience
  • To display advertising through Google AdSense
  • To analyze Site traffic through Google Analytics
  • To respond to your inquiries submitted via our contact form
  • To comply with legal obligations

We do not sell your personal information. We do not share your personal information with third parties except as described in this policy.

4. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience and enable advertising:

Essential Cookies

Used to remember your preferences (dark/light mode theme). These are required for the Site to function correctly.

Analytics Cookies (Google Analytics)

We use Google Analytics to understand how visitors use the Site. Google Analytics collects anonymized usage data. You can opt out at tools.google.com/dlpage/gaoptout.

Advertising Cookies (Google AdSense)

We use Google AdSense to display advertisements. Google uses cookies to serve ads based on your prior visits to this site and other sites on the internet. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our Site and/or other sites on the Internet.

You may opt out of personalized advertising by visiting google.com/settings/ads or aboutads.info/choices.

Affiliate Tracking Cookies

When you click on affiliate links (to services like EverQuote, Modernize, Angi, Gusto, or others), those third parties may use cookies to track referrals. We may receive a commission if you make a purchase or submit a lead through these links. This does not affect the price you pay.

You can control cookie settings through your browser settings. Disabling cookies may affect Site functionality.

5. Third-Party Services

We work with the following third-party services that may process your data according to their own privacy policies:

  • Google AdSense / Google Ads: Advertising platform — Google Privacy Policy
  • Google Analytics: Website analytics — Google Privacy Policy
  • Affiliate Networks (EverQuote, Modernize, Angi, Gusto, EnergySage): Lead generation and referral services with their own privacy policies

6. Your Rights (CCPA & GDPR)

Depending on your location, you may have the following rights regarding your personal information:

  • Right to know: What personal data we collect and how it's used
  • Right to deletion: Request deletion of personal data we hold about you
  • Right to opt out: Opt out of the sale of personal information (we do not sell personal data)
  • Right to non-discrimination: We will not discriminate against you for exercising your privacy rights
  • GDPR rights (EU/UK visitors): Right of access, rectification, erasure, restriction of processing, data portability, and to object to processing

To exercise any of these rights, contact us. We will respond within 30 days.

7. Children's Privacy

CostPrism is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.

8. Data Retention

We retain contact form submissions for up to 24 months to allow us to respond to follow-up inquiries. Analytics data is retained according to Google Analytics' default retention settings (14 months). We do not retain any other personal data.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes are effective immediately upon posting. We will update the "Last updated" date at the top of this page. Continued use of the Site after changes constitutes acceptance of the updated policy.

10. Contact

For privacy-related questions or requests, please use our contact form.

CostPrism — costprism.com